Why a tailored Sustainability Plan is worth the investment

Revisiting the Sustainability Strategy for Central Bedfordshire Council.

Posted: 11 Nov 2024

We can no longer ignore the fact that the decisions we make today will shape the opportunities – and risks – that lie ahead.

With climate change intensifying around us, sustainability is no longer just ‘good’ corporate responsibility – it is a moral imperative. The cost of inaction is growing, not just for the impact on the planet, but also the long-term success of organisations. And having a robust Sustainability Strategy is absolutely critical.

Whether building a Sustainability Sustainability or updating one, you may wonder if external support is necessary. In our experience, the right consultant offers lasting value, creating a strategy that endures and drives change. A well-designed strategy also future proofs your business and supports a greener, more resilient future for all. 

In this blog, we revisit our 2020 work for Central Bedfordshire. Reviewing progress over the past four years, we have outlined why this project has been so successful. Through this review, we identified three key factors that Useful Projects contributes to Sustainability Strategy development. These insights may help when considering external support for your own strategy process. 

Central Bedfordshire Sustainability Plan

Client: Central Bedfordshire Council

Background: Central Bedfordshire is a rural area comprised of lots of market towns in the heart of the UK’s motorway, rail, and air networks. It is targeted as an area of substantial growth, with plans for 20,000 new homes and 24,000 new jobs by 2035.

What we did: Useful Projects was commissioned to develop a Sustainability Plan for the area and the Council.

We structured this Plan under four main sections, based on the Council’s four levers for action:

  1. Processes – embedding sustainability and enhancing capacity.
  2. Lead – leading by example on council buildings.
  3. Invest – facilitating investment in infrastructure.
  4. Influence – influencing residents and businesses.

Read the Central Bedfordshire Sustainability Plan overview here.

Central Bedfordshire New Buildings and Renewable Energy Infrastructure Report Spreads

Four years on, we met with Central Bedfordshire Council to discuss the Plan’s the impact and challenges faced, especially the difficult economic environment for local authorities following a decade of austerity.

We were delighted to learn that progress has been made in the following key areas:

Energy and carbon

  • Community Energy Pathways Programme to support three new formally constituted community energy groups.
  • Supporting 467 households to install roof-top solar arrays, including battery storage and home electric vehicle charging.
  • The National Energy Foundation’s (NEF) ‘SuperHomes’ project is now running, made possible by the UK Shared Prosperity Fund. This innovative project aims to transform older homes into energy-efficient ‘SuperHomes’, significantly reducing carbon emissions and energy consumption.

Transport

  • Adoption of five Local Walking and Cycling Infrastructure Plans (LCWIPs).
  • Publication of Electric Vehicle Infrastructure Strategy.
  • Implementing innovative lower carbon asphalt for road resurfacing projects.

Nature and biodiversity

  • Planting of 81,512 trees and 5.6km of hedgerow, seven new Tiny Forests, and a new Climate for Trees woodland.
  • In March 2024, the milestone of a tree planted for every child in Central Bedfordshire was met.

Other actions

  • Offering free retrofit construction courses to support the growth of green skills and jobs.
  • Increasing the number of Green Flag Eco-Schools awards from one to 65 in four years.
  • Rolling out Carbon Literacy training to five Town Councils. Over 270 staff and elected members have now been trained.

Reflection and feedback

The most heartening feedback was how vitally important the Sustainability Plan has become. It did not become a document that ‘sits on the shelf’, but rather was a critically important guide for driving action and investment.

A refreshed Plan was published in September 2024, co-developed by Council officers and councillors, to reflect progress and set new goals. This revision was structured under the same chapters as the original, and we are pleased to see this framework working in practice.

“The framework Useful Projects used to structure our original Sustainability Plan has been invaluable in guiding our actions over the past four years. It has proven so effective that we’ve decided to retain it for our updated Plan.”
– Stephen Mooring, Head of Sustainability

Given this Plan’s successful implementation and its role in the Council’s sustainability efforts, we believe the key ingredients for a successful Sustainability Plan or Strategy are: 

A tailored, bespoke Strategy

While an off-the-shelf approach may seem quicker and cheaper, it rarely delivers long-term value. To make a real impact, a Strategy must genuinely reflect how an organisation operates and address their ‘material’ (significant) issues. A tailored framework, aligned with the organisation’s structure and pinpointing areas of greatest impact, is essential.

Co-creation with both external and internal perspectives

A key benefit of working with external consultants is their ability to co-create a Strategy that combines external insights with internal realities. Consultants bring valuable perspectives, drawing on best practices from other organisations, and can also build internal engagement. An outside-in approach elevates ambition with fresh ideas, while an inside-out approach ensures actions are practical and align with organisational operations.

A living, active plan

A well-developed Sustainability Plan should build internal capacity and serve as a dynamic tool that guides decision-making. It shouldn’t be filed away and forgotten. Its ambitions must integrate into workstreams, embedding the framework as a core component of daily activities across the organisation.

Delivering impact

The success of Central Bedfordshire’s Sustainability Plan, from its initial implementation to recent update, showcases the benefits of our approach. By creating a lasting framework and upskilling the Council’s team, we’ve shown the value of working with expert consultants. This blend of strategic insight, internal engagement, and capacity building highlights our commitment to delivering impactful, high-quality work.

As we continue to support clients on their sustainability journey, we encourage organisations to consider the power of external expertise in achieving ambitious and lasting sustainability outcomes.

Looking to embark on a similar path? Now is the time to take action. Get in touch today to explore how we can help elevate your sustainability goals.

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